A new and exciting market
Self-care is a coming concept. Market research shows that consumers today are more likely to take care of their own health.
In the US, the market for so-called invitro diagnostics tests is increasing rapidly. Diagnostic self-tests with high reliability are an attractive option for today’s consumers who live during increased time pressure.
Due to changed living patterns, the need for, for example, ovulation tests also increases. Women get older before they get children and, therefore, are more difficult to get pregnant.